Why GCCs are expanding beyond traditional talent hubs

For years, the GCC story in India was a story of concentration. Bengaluru, Hyderabad, Pune, and Chennai weren’t just where capability lived but they were where the conversation about capability began and ended. Scale meant headcount, and headcount meant metros.

That equation is now being rewritten from two directions at once: what GCCs are being asked to deliver, and where organisations believe that delivery can actually happen.